While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. Here are our Real Estate marketing ideas for those looking to win the digital marketing game.
Set Yourself Up For Social
Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
Create a Killer Business Card
Get an awesome looking business card and hand them out like pizza flyers on a Friday night.
Create a Newsletter
Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc.
Hire a Photo Pro
Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
Get Branding
Branding is your buddy – that means pens, cellphone holders, coffee cups, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand.
Ask for Testimonials From Former Clients
Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
Create an Awesome Website
Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block).
Create a Referral System
Provide incentives for past clients to refer you to future homebuyers.
Keep In Touch
Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc. to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info.
Source: wordstream.com
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