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The Power of Good Advice

  • Writer's pictureEleanor Kelner

Creative Marketing Tips for Realtors and Mortgage Lenders


Creative Marketing

Creative marketing hacks can be powerful tools for realtors and mortgage lenders to stand out in a competitive market and attract potential clients.


Here are some innovative and effective strategies to help realtors and mortgage lenders boost their marketing efforts: Virtual Reality (VR) Tours:

Offer virtual reality tours of properties for potential buyers. VR can give clients an immersive experience of the property without physically being there. This can be especially helpful for out-of-town buyers or those who have limited time to visit properties in person.


Use drones to capture stunning aerial shots of properties and their surrounding areas

Drone Videos and Photography:

Use drones to capture stunning aerial shots of properties and their surrounding areas. This can provide a unique perspective and give potential buyers a better sense of the property's location and features. Instagram Story Tours:

Utilize Instagram Stories to give quick and engaging property tours. You can create short video clips or photos with captions highlighting the property's key selling points. Social Media Contests and Giveaways:

Host contests or giveaways on social media platforms to generate buzz and attract new followers. For example, you could offer a gift card or a small prize in exchange for people sharing your posts or tagging their friends. Collaborate with Influencers:

Partner with local influencers or bloggers who have a significant following in your target market. They can help showcase properties or promote your services to a broader audience.


Personalized Video Messages:

Send personalized video messages to potential clients to introduce yourself and your services. This personal touch can leave a lasting impression and build rapport. Community Involvement:

Get involved in local events and sponsor community activities. This will not only show your support for the community but also increase your visibility among potential clients. User-Generated Content:

For creative marketing encourage clients to share their experiences working with you through testimonials, online reviews, or social media posts. User-generated content adds authenticity to your brand and builds trust with prospects.

Podcasting:

For creative marketing start a podcast where you discuss real estate and mortgage trends, provide tips for buyers and sellers, and invite guests from related industries. This can position you as an authority in your field and attract a dedicated audience.


Implement chatbots on your website to provide instant customer support and answer common queries.

Chatbots and AI Assistants:

Implement chatbots on your website to provide instant customer support and answer common queries. AI-powered chatbots can engage with visitors 24/7, enhancing the user experience and capturing leads. LinkedIn Networking:

Leverage LinkedIn to connect with potential clients and other professionals in the real estate industry. Share valuable content, join relevant groups, and engage in conversations to expand your network. Eco-Friendly Initiatives:

Highlight eco-friendly features of properties you represent, and showcase your commitment to sustainability in your marketing materials. This can resonate with environmentally conscious buyers.


Host themed open houses to make the property viewing experience more memorable

Themed Open Houses:

Host themed open houses to make the property viewing experience more memorable. For instance, you could organize a wine and cheese tasting event or a family-friendly carnival-style open house.


Optimize your website and content for local keywords to ensure you appear in search results when people look for real estate services in your area.

Localized SEO:

Optimize your website and content for local keywords to ensure you appear in search results when people look for real estate services in your area. Targeted Direct Mail Campaigns:

For creative marketing use targeted direct mail to reach potential clients in specific neighborhoods or demographic segments. Personalized and well-designed mailers can have a higher impact than standard advertisements.

Remember, creativity and innovation can set you apart in the real estate and mortgage industries. By incorporating these marketing hacks into your strategies, you can better engage with clients, increase your brand's visibility, and ultimately drive more leads and sales.

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