WEB SITE MARKETING PROPOSAL
New ways to promote the company's services using the new opportunities of the company's website
Content marketing is a popular Internet marketing strategy that involves creating and distributing valuable content based on company news, business news, cities where your company is present, news from life around us related to your company and its employees, news from your customers and everything that surrounds you, in one way or another linking all news to the company name and its services to attract and engage your target audience.
The goal is to fill search engine pages with information in one way or another related to the company name!
The main goal is through targeted and systematized information placed on the company website and duplicated on search services and social networks, to lead information readers to visit the website and further interaction with the company specialists.
To achieve this goal, we will develop and implement a content strategy for you.
Once you determine who you are targeting, we will develop and agree with you a monthly, three-monthly regularly updated list of article headlines for each day of the week and month, as well as keywords for each headline for search engines.
(See example1 below)
We will create quality content (article-post) on a daily basis:
We will write and send you article texts for each heading and a list of keywords for those articles for approval. You will receive informative, engaging and relevant content (article texts and posting schedule) for approval.
(See example)
For each new text, we will create a new dynamic page on your site and place this text on it, as well as place the text in your Blog and on the business page of your Google Business profile.
Search engine keywords will be attached to each new article!
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Explain clearly the areas of the business and the services offered
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Educate potential clients on issues relevant to the company's practices
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Highlight the company's experience and expertise in dealing with complex issues
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Strengthen the company's high profile and reputation in the industry
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Retain existing clients and attract new ones
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Expand the practice of applying the company's knowledge and expertise
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Attract new employees
We will add new dynamic pages
with custom design, custom database, search console, and personal keywords for each article
Here's a sample (example 1) daily content calendar for One Republic Mortgage Company, covering a one-month period and including additional service areas IL:
Week 1:
Monday:
Share a post introducing One Republic Mortgage Company and the services we offer to clients in Arlington Heights, Palatine, and the surrounding areas.
Tuesday:
Post an infographic that explains the differences between fixed-rate and adjustable-rate mortgages.
Wednesday:
Share a blog post that provides tips for improving your credit score to qualify for better mortgage rates.
Thursday:
Feature a satisfied client testimonial from the Buffalo Grove area, along with a photo of their new home.
Friday:
Share a post highlighting the benefits of choosing a local mortgage company like One Republic over a big bank.
Weekend:
Take a break from posting and enjoy some time off!
Week 2:
Monday:
Share an educational post explaining the types of mortgage loans available to homebuyers, such as conventional, FHA, and VA loans.
Tuesday:
Post an infographic that breaks down the mortgage application process step by step.
Wednesday:
Share a blog post that provides tips for saving money on closing costs when buying a home.
Thursday:
Feature a satisfied client testimonial from the Winnetka area, along with a photo of their new home.
Friday:
Share a post about the importance of communication and transparency in the mortgage process.
Weekend:
Take a break from posting and enjoy some time off!
Week 3:
Monday:
Share an educational post explaining the difference between mortgage pre-qualification and pre-approval.
Tuesday:
Post an infographic that provides an overview of the mortgage underwriting process.
Wednesday:
Share a blog post that provides tips for negotiating the best mortgage terms and interest rates.
Thursday:
Feature a satisfied client testimonial from the Chicago area, along with a photo of their new home.
Friday:
Share a post about the importance of having a professional home inspection before buying a house.
Weekend:
Take a break from posting and enjoy some time off!
Week 4:
Monday:
Share an educational post explaining the basics of mortgage refinancing and how it can benefit homeowners.
Tuesday:
Post an infographic that explains the difference between rate and term refinancing and cash-out refinancing.
Wednesday:
Share a blog post that provides tips for deciding if mortgage refinancing is the right choice for you.
Thursday:
Feature a satisfied client testimonial from the Niles area, along with a photo of their newly refinanced home.
Friday:
Share a post about the importance of working with a mortgage broker like One Republic Mortgage Company, rather than a big bank.
Weekend:
Take a break from posting and enjoy some time off!
By following this daily content calendar, One Republic Mortgage Company can engage with their audience, provide valuable information about mortgages and real estate, and ultimately build their brand and grow their business in the Arlington Heights, Palatine, Buffalo Grove, Winnetka, Chicago, Niles, Wheeling, Northbrook, Glencoe, and any other services areas.
The website will feature well-written and engaging content that showcases the firm's expertise in different areas of mortgage. The content will be written in a simple and concise language that is easy to understand for both mortgage professionals and sample users.
The content will include information about the firm's services, areas of expertise, and experience. We will also include testimonials from past clients, highlighting the firm's successes in resolving complex mortgage cases
Our SEO proposal includes the following services:
Keyword research:
We will conduct in-depth research to identify the most relevant and high-traffic keywords related to your mortgages services, including mortgage process, preapproval mortgage, Find properties, applied for mortgage, loan process and close on the property, refinance process, checking status of loan, etc
We will use these keywords to optimize your website content and improve your search engine rankings.
On-page optimization:
We will optimize your website's structure, content, and metadata to ensure it is search engine-friendly and easy to navigate. This includes optimizing page titles, meta descriptions, headers, and content for your target keywords, and ensuring that your website is mobile-friendly and fast-loading.
Local SEO:
Your serves a specific geographic area, we will optimize your website for local search by creating local business listings, optimizing your Google My Business profile, and using location-specific keywords in your content.
Analytics and reporting:
We will use industry-standard analytics tools to track your website's performance and provide you with regular reports on your website traffic, search engine rankings, and other key metrics. This will help you understand the impact of our SEO efforts and make data-driven decisions to improve your online presence.
We believe that our SEO services can help you company increase its online visibility, attract more qualified leads, and ultimately grow your business. Our team of experienced SEO professionals is dedicated to delivering measurable results and providing excellent customer service.
Here are some of SEO tools we use to optimize your website:
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Google Analytics: This free tool allows you to track website traffic and user behavior, which can help you optimize your content and improve your website's performance.
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Google Search Console: Another free tool from Google, this one helps you monitor your website's performance in Google search results, including any errors or issues that need to be fixed.
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SEMrush: A comprehensive SEO tool that allows you to track keyword rankings, analyze backlinks, and research competitors.
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Ahrefs: Similar to SEMrush, Ahrefs provides tools for keyword research, competitor analysis, and backlink tracking.
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Moz Pro: A suite of SEO tools that includes keyword research, site auditing, and link tracking.
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Screaming Frog: A website crawler that helps you identify issues with your website's structure and content.
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Ubersuggest: A free keyword research tool that provides data on search volume, competition, and related keywords.
In 12 months, we will write up-to 220 new original articles with pictures or videos.
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We will create up-to 220 new dynamic pages on your site in the "Library" section with these articles (up to 5000 characters each).
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We will create up-to 220 new blog posts with these articles.
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We will post these articles on your page in Google Business profile
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All this guarantees a multiple increase in traffic to your site and a multiple increase in customers for your business.
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During this period we will carry out full design and technical support of the site
Please let us know if you have any questions or if you would like to move forward with our proposal. We look forward to working with you.